The handbook is designed to be a comprehensive source of socio-economic statistics for all those who study the Canadian consumer market - market researchers, strategists, product planners and sales leaders. The broad range of data are equally relevant to consumer and business-to-business marketing. They present profiles of key industries including the small business sector, as well as of consumers in all provinces and 45 major cities. International trade data and projections - of population, households, families and selected economic indicators, etc. - provide information for businesses seeking to expand or develop new product lines.

Section

1. User's Guide How to Profit from the Market Research Handbook

2. Population

By age, sex, mother tongue and ethnic origin; Canada's immigrant population; provincial in- and out-migration; family structure by income group, region and sex of head; living arrangements; adult population and undergraduate enrolment by field of study; urban/rural population

3. Labour Market and Income

Labour force by age, sex; participation rates by sex; employment by industry; employment insurance statistics; personal income, disposable income and net saving; average weekly earnings by industry; distribution of income by income groups; income by source; income by occupational category

4. Consumer Expenditures

Personal expenditure on consumer goods and services, in current and constant dollars; per capita expenditures; weekly food expenditure; family expenditure; per capita food consumption

5. Housing and Household Characteristics

Persons per household; home ownership and rented accommodation; housing starts and completions; building permits; household facilities and equipment; motor vehicle registrations

6. Macroeconomic and Financial Statistics

Gross domestic product; GDP by industry; provincial GDP; government revenue and expenditure by level of government; outlays for capital investment and repairs; corporation financial statistics; consumer price index; industrial price index; consumer credit; mortgage finance; business bankruptcies

7. International Trade in Goods and Services

Canada's exports, imports and balance of trade in goods and services; exports and imports by principal trading partners and commodity groupings; provincial distribution of exports and imports; Canada and U.S. shares of world trade; Canada's international travel account

8. Business and Industry Statistics

Number of establishments by size of business; retail sales and per capita retail sales, Canada and the provinces and territories; retail sales by trade group; retail chains' sales, salaries and wages, floor area; department store sales; sales of new motor vehicles; direct-selling; vending machine sales; sales and per capita consumption of alcoholic beverages; movie theatres; drive-in theatres; accommodation services; computer services; business services; life insurance; wholesale trade; manufacturing industries; small business statistics

9. Census Metropolitan Areas and Census Agglomerations 

Population by age, sex, ethnic origin and mother tongue; adult population by level of schooling; families by family structure; number of persons and families per household; home ownership and rented accommodation; labour force statistics by industry; income distributions; family expenditures; sales by department and chain stores; residential building permits; housing starts and completions; new housing price indexes; household facilities and equipment; consumer price index; number of business establishments by industry

10. Projections

Economic forecasts; population forecasts to 2016 by age, sex, province and census metropolitan area

11. Glossary

12. Index

accommodation service industry, age, air conditioning, alcoholic beverages, automobiles, average weekly earnings, balance of payments, bankruptcies, banks, births, building permits, business enterprises, business services, cable television, capital, caterers, cellular telephones, census agglomerations, census families, census metropolitan areas, compact discs, computer services, computers, construction, consumer goods and services, consumer price index, consumer spending, current account, deaths, department stores, direct selling, dishwashers, disposable income, divorces, drive in theatres, drug stores, dwellings, earnings, educational attainment, employees, employment, employment insurance, enrolment, ethnic origin, expenditures, exports, families, family structure, federal government, fields of study, food, fuels, gambling, government expenditures, government revenue, grocery stores, gross domestic product, handbooks, household expenditures, households, housing, immigration, imports, income, income distribution, indexes, industries, inflation, insurance, international trade, internet, internet service providers, investments, labour force, life insurance, living arrangements, local government, manufacturing industries, market research, marriages, microwave ovens, migration, mother tongue, motor vehicles, movie theatres, occupations, owner occupied dwellings, personal income, population projections, postsecondary education, provincial government, refrigerators, rented accommodation, restaurants, retail trade, salaries and wages, sales, services, sex, shoe stores, small business, socioeconomic data, software development, sport utility vehicles, supermarkets, telecommunications, televisions, trucks and vans, type of dwelling, type of household, unattached individuals, vending machines, video recorders, visible minorities, washing machines and dryers, wholesale trade, women's clothing.