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DATA CENTRE:
AC NIELSEN CANADA

DATA COVERAGE

Internet Penetration in Canada
| Overall | by gender | by age group |

NOTE: The following graphs are based on the AC Neilsen Internet Fact Book.

To view it on-line see
http://www.acnielsen.ca/sect_fastfacts/internet_fastfacts_en.htm

It includes the data below as well as other Canadian Internet statistics. More information on special studies is also provided at the AC Nielsen web site.

What are the top on-line activities of Canadian Internet users?

Source: AC Nielsen, 1stQ 2000
http://www.acnielsen.ca/sect_fastfacts/internet_fastfacts_en.htm

What is the access speed of Canadian Internet users?

Source: AC Nielsen, 1stQ 2000
http://www.acnielsen.ca/sect_fastfacts/internet_fastfacts_en.htm

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What is the purchasing behaviour of Canadian Internet shoppers?

	1998	1999
Placed an order and made payment on Internet	12%	19%
Placed an order on Internet but made payment elsewhere	6%	6%
Researched on Internet and made purchase in store	N/A	40%

Source: AC Nielsen, 1stQ 2000
http://www.acnielsen.ca/sect_fastfacts/internet_fastfacts_en.htm

DATA CENTRE: AC NIELSEN CANADA

DATA CENTRE:
AC NIELSEN CANADA