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DATA CENTRE: ANGUS REID

 
DATA COVERAGE
| Number of Purchases | Money Spent | Canadian Sites |
| Product/Service Purchased | Reason for On-line Purchase | Purchase Again? | Why Not? |
| School Subjects Researched On-line | Most Useful School Sites |
| Student Hours Spent Researching On-line | Student Hours Spent on Entertainment On-line |

NOTE: The following tables and graphs are based on statistics from Angus Reid Surveys.

A news release on this data is available at the Angus Reid web site:
http://www.angusreid.com/media/content/displaypr.cfm?id_to_view=611

If you are interested in more detailed or additional information, please contact Angus Reid directly. The news release linked above contains contact information.


Do you look for a Canadian web site when purchasing products/services?


PROVINCIAL BREAKDOWN:


Graph Three

Source: Angus Reid, News Release: http://www.angusreid.com/media/content/displaypr.cfm?id_to_view=611

 

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What did you buy?


TOTAL FOR CANADA:


Graph Four


PROVINCIAL BREAKDOWN:


BC

AB

SK/MB

ON

PQ

ATL. CANADA
Software

31.9%

23.2%

27.2%

26.4%

44.9%

20.5%
Books

16.9%

19.4%

12.9%

21.5%

8.5%

38.3%
CDs

7.3%

6.6%

12.0%

8.9%

3.9%

7.0%
Internet services

5.0%

7.7%

3.0%

5.3%

-

-
Computer accessories

2.0%

1.4%

8.4%

2.2%

5.8%

8.6%
Video

0.6%

3.7%

4.0%

4.2%

4.6%

3.9%
Concert/theatre/game tickets

3.2%

6.6%

3.2%

4.1%

-

-
Computer hardware

3.0%

5.5%

4.5%

1.3%

3.9%

2.5%
Clothing

3.1%

3.0%

2.5%

1.9%

2.3%

5.4%
Hotel services

0.8%

-

1.1%

2.3%

6.5%

1.9%
Toys

5.0%

2.2%

1.7%

3.5%

-

-
Info/reports/printed material

6.0%

2.5%

-

1.0%

-

5.1%
Camera/digital camera

0.8%

-

-

0.6%

8.0%

-
Household goods

2.6%

2.2%

1.5%

2.8%

-

-
Airline/rail tickets

2.2%

0.8%

3.9%

2.0%

-

3.7%
Computer games

2.6%

0.9%

-

1.0%

3.3%

-
Stock/mutual funds/investments

-

2.7%

11.5%

0.6%

-

-
Flowers/plants

1.3%

0.9%

-

1.2%

-

3.6%
Memberships

1.1%

0.5%

-

1.0%

-

-
Magazine subscriptions

0.9%

2.3%

-

0.5%

-

-
Collectibles

-

0.4%

-

1.3%

-

-
Automotive/parts

-

-

-

0.3%

2.3%

-
CD roms

1.9%

-

0.9%

0.5%

-

-
Health products/medicine

1.4%

-

-

0.5%

-

-
T-shirts

-

-

2.2%

0.5%

-

-
Other

9.1%

8.5%

6.1%

11.0%

24.1%

1330.0%
Nothing

-

-

1.3%

-

-

-
Don't know/no selection

5.7%

9.4%

6.4%

10.3%

1.7%

-

Source: Angus Reid, News Release: http://www.angusreid.com/media/content/displaypr.cfm?id_to_view=611

 

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Why did you purchase over the Internet instead of through traditional methods?


TOTAL FOR CANADA:


Graph Five


PROVINCIAL BREAKDOWN:


BC

AB

SK/MB

ON

PQ

ATL. CANADA
Convenience

75.8%

90.1%

70.7%

68.2%

63.9%

77.8%
Not available locally

59.4%

50.1%

56.4%

53.8%

53.8%

72.2%
Could download product

39.1%

35.5%

34.3%

31.9%

30.6%

31.6%
Lower price

32.7%

46.1%

32.6%

29.4%

36.9%

23.9%
Only available on web site

25.3%

23.0%

16.8%

29.7%

32.7%

2.8%
Better selection

21.8%

28.3%

39.9%

22.4%

23.8%

16.5%
Did not have to put up with sales agent

18.1%

17.9%

31.3%

20.5%

25.7%

5.8%
Faster delivery

23.9%

19.9%

26.5%

17.4%

8.2%

11.7%
Easy/less hassle

2.5%

-

1.5%

1.2%

-

-
Found a product that interested me/by chance

1.0%

0.8%

-

1.3%

-

-
Don't know/no selection

-

-

-

1.7%

-

-
Take as much time as I need to decide

-

-

-

-

-

3.6%
Available outside regular business hours/anytime

60.0%

0.6%

-

0.2%

-

-
Other

4.1%

4.5%

3.1%

3.4%

2.3%

3.6%

Source: Angus Reid, News Release: http://www.angusreid.com/media/content/displaypr.cfm?id_to_view=611

 

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