DATA CENTRE: COMQUEST CANADA

To view the news release see http://www.comquest.ca

Key Definitions

• Unique Visitors: The estimated number of different individuals within a designated demographic that access the content of a specific site from among the total number of projected individuals (only counted once, even if they visit the same site more than once)

• Top Domains are based on unduplicated audience reach, also known as unique visitors. The top 10 domains are from Media Metrix Canada Co. at-home panel samples.

• Top Global Domains include sites with one name and one domain, i.e. 123.co.uk, as well as the other same-name sites regardless of the type of domain or online service, i.e. xyz.ca plus xyz.net plus xyz.com.

• Total Digital Media refers to the number of Internet and digital media users in each country visiting at least one site or online service in the 30-day measurement period.