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DATA CENTRE: ERNST & YOUNG

DATA COVERAGE

How do Canadian and U.S. E-Shoppers compare?
| in key variables | products purchased |

Canadian Internet Shopper Demographics
| Gender | Age | Income |

NOTE: The following graphs are from the Global Internet special report - January 2000.

You can download the full report in Adobe Acrobat format at the following address: http://www.eycan.com/home.cfm

For more information on the survey contact Ernst & Young:
http://www.eycan.com/home.cfm

How do Canadian and U.S. E-Shoppers compare?

Comparison of Key Internet Shopping Statistics

	Canada	United States
% of households owning a PC	56%	53%
% of households connected to the Internet	39%	34%
% of households buying items on-line	9%	17%

Number of purchases made last year	7	13
Number of sites shoppers purchased from last year	5	11

% of on-line shoppers that have purchased through an auction site	32%	51%
% of purchases made on-line which would not have been made elsewhere	45%	43%
% of on-line purchases unplanned (impulse)	18%	16%

% of on-line shopping trips resulting in an on-line purchase	38%	51%
% of on-line shopping trips resulting in a store purchase	27%	25%

Source: Ernst & Young (January, 2000 )
http://www.eycan.com/home.cfm

What products do Canadian and U.S. E-Shoppers purchase?

Most Frequently Purchased Categories

	Canada	United States
Computers and computer related	68%	66%
Books	54%	62%
CDs, recorded music	40%	60%
Clothing and accessories, women's	29%	30%
Electronic products, small	20%	35%
Magazines	20%	28%
Hotel reservations	19%	22%
Air travel reservations	17%	28%
Videos, filmed entertainment	16%	33%
Clothing and accessories, men's	14%	25%
Cosmetics, health & beauty	13%	32%
Event tickets	13%	18%
Flowers	11%	20%
Investment or financial services	11%	10%
Toys	11%	35%
Artwork, posters	7%	14%
Car rental reservations	7%	14%
Clothing and accessories, children's	7%	25%
Food, drink	5%	13%
Sporting goods	5%	15%
Cars, trucks, motorcycles, boats	3%	7%
Household goods, larger (furniture, major appliances)	3%	9%
Other	10%	18%

Source: Ernst & Young (January, 2000 )
http://www.eycan.com/home.cfm

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