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DATA CENTRE: JC WILLIAMS GROUP

 
DATA COVERAGE
How do Canadian and U.S. E-Shoppers differ?
| in gender | in experience | in products purchased |

Canadian Retailers
| Top reasons retailers go on-line | Top reasons retailers do not go on-line |

NOTE: The following graphs are from the retail.ca: connecting with Canadian E-Shoppers survey.

To view the press release see
http://www.nua.ie/surveys/?f=VS&art_id=905355293

For more information on the survey contact JC Williams Group directly:
http://www.jcwg.com/home-frameset.htm

How do Canadian and U.S. E-Shoppers differ in gender?


Source: JC Williams Group September 22, 1999
http://www.jcwg.com/home-frameset.htm

 
How do Canadian and U.S. E-Shoppers differ in experience?

Source: JC Williams Group September 22, 1999
http://www.jcwg.com/home-frameset.htm

 

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How do Canadian and U.S. E-Shoppers differ in products purchased?


Canada

United States

1. Computer Software (15.7%)

1. Books (11%)

2. Music (12.7%)

2. Computer Software (10.9%)

3. Books (11.4%)

3. Music (8.7%)

4. Computer Hardware (8.9%)

4. Computer Hardware (7.7%)

5. On-line Banking (8%)

5. Gifts (6.1%

6. Video (4.4%)

6. Apparel / Accessories(5.3%)
7. Gifts (3.7%)
7. Tickets (3.7%)

7. Video (4.4%)

9. Apparel / Accessories (3.5%)

8. Travel (4.3%)

10. Travel (3.3%)

 10. On-line Banking (4.2%)
10. & Flowers (4.2%)

Source: JC Williams Group September 22, 1999
http://www.jcwg.com/home-frameset.htm

 

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