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DATA CENTRE: JC WILLIAMS GROUP

DATA COVERAGE

How do Canadian and U.S. E-Shoppers differ?
| in gender | in experience | in products purchased |

Canadian Retailers
| Top reasons retailers go on-line | Top reasons retailers do not go on-line |

NOTE: The following graphs are from the retail.ca: connecting with Canadian E-Shoppers survey.

For more information on the survey contact JC Williams Group directly:
http://www.jcwg.com/home-frameset.htm

What are the top 5 reasons cited by Canadian retailers for going on-line?

1. Generate Awareness

2. Generate Sales

3. Generate Traffic

4. Offer Information

5. Capture more information on customers

Source: JC Williams Group, December 1, 1999
http://www.jcwg.com/home-frameset.htm

What are the top 5 reasons cited by Canadian retailers for not going on-line?

1. Inability to fill orders

2. Security concerns from the retailer and consumer

3. Consumers needing to "touch and feel" products

4. Cannibalization of existing revenues

5. Return on investment

Source: JC Williams Group, December 1, 1999
http://www.jcwg.com/home-frameset.htm

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